Modern viewers often define Route 66 novelties and curios as kitsch—frivolous works of art having broad popular appeal.

While the term has precise art historical meanings, kitsch connotes artistic inferiority, poor taste, substandard craftsmanship, and a complete lack of sophistication.

On the other hand, camp—the idea that something is so bad that it's good—also applies to Route 66 popular culture. In the 1960s the concept of camp explained how modern artists like Andy Warhol could elevate mundane cans of tomato soup into Pop Art.

Native artists also created art. These finely-crafted works—including Navajo weavings, Pueblo ceramics, and easel paintings—were sold along side popular mementos in tourist outlets.