Hopi Kachina dolls, Navajo Yei deities, and rituals like the Hopi Snake Dance became symbols for exotic events tourists could see. Promoters superimposed images of these events on silver jewelry, inexpensive mass-produced ceramics, and frightening photographic postcards. Automobile tourism simply further sped-up the process of transforming sacred rituals into inexpensive, secular commodities.
During the Route 66 period, plastic Jesuses adorned the dashboards of cars, images of the saints were painted on lowrider automobiles, and famous southwestern painters were themselves presented as painted retablos. Route 66 was and isn't the only road to the sacrilegious. At sacred shrines and famous churches worldwide you can buy souvenirs with images of Buddhas and Christ as well as saints, angels, and other religious symbols. Invariably, aspects of these popular icons can be interpreted positively or negatively.